Sales & marketing
Consumer Banking Digital Marketing Staff (Senior)
Cathay United Bank
Campaign Formulating & Execution: Plan, implement, and oversee integrated product marketing campaigns to achieve growth targets for digital loan product. Marketing & KOL Collaboration: Define brand voice and content strategy; spearhead influencer (KOL/Micro-influencer) partnerships and community-driven social content to maximize brand exposure for Consumer Banking. Budget Management: Formulate, allocate, and manage the product...
Digital AdvertisingKOL Relationship ManagementCampaign Performance DeliveryBudget OwnershipProduct Marketing
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